Sched agendas, turned into a target list.
Sched holds who is speaking, where and when. Luminik turns the agenda into scored target accounts and meeting windows, and counts the pipeline in Salesforce or HubSpot.
Which Sched feature fits you
It depends on whose event it is.
You organize the event on Sched
Sched exports sessions, attendance counts, attendee schedules and attendee lists as spreadsheets, and connects to Eventbrite for ticketing.
Use Sched's exports.
You sponsor or attend someone else's event
The public Sched agenda shows every speaker, their company and when each session runs. That is a target list and a meeting calendar, if someone works it.
This is where Luminik works.
What Luminik does with your Sched event
From the attendee list weeks out to the pipeline report after the event.
Point Luminik at the event's Sched agenda
The published agenda is read with its speakers, companies, rooms and session times, and refreshed as the organizer updates it.
Score the companies on stage
Each speaker's company is matched to an account, checked against the accounts already in your CRM, and ranked against your ICP.
Plan meetings around the sessions
Outreach goes out through your Apollo, Outreach or Salesloft sequences once someone on your team approves the copy, with meeting times that avoid each speaker's session.
Write the booth and the pipeline back to your CRM
Conversations from the event arrive in Salesforce or HubSpot matched to existing records, with follow-up tasks for the owner. Opportunities that follow are counted against the event as sourced or influenced.
What lands in Salesforce or HubSpot
Default mapping. Your RevOps team names the fields during setup.
| From the event's Sched agenda | Salesforce | HubSpot |
|---|---|---|
| Speaker at a target account | Lead or Contact, matched to existing records first | Contact, matched to existing records first |
| Event membership and status | Campaign member on your event campaign | Contact list for the event |
| Conversation at the event | Task with the notes | Note on the contact |
| Follow-up owed | Follow-up task for the owner | Task for the owner |
| Meeting booked at the event | Event on the contact | Meeting on the contact |
| Pipeline from the event | Opportunity counted as sourced or influenced | Deal counted as sourced or influenced |
More on the CRM side: Salesforce and HubSpot.
Sched questions teams ask
Does Sched integrate with Salesforce or HubSpot?
Sched's organizer exports are spreadsheets: sessions, attendance counts, attendee schedules and attendee lists. It connects to Eventbrite for ticketing. Luminik works from the published agenda.
What does Luminik use from Sched?
The public agenda: speakers, their companies, sessions, rooms and times. That is enough to score the companies on stage and plan meetings around their sessions.
What if the event is not on Sched?
Sourcing then runs from the open web, the same as any event without a platform list. The platform is a shortcut, never a requirement.
Going to an event with a Sched agenda?
Bring the event to the walkthrough and see the speakers' companies scored against your accounts.
I take every walkthrough myself. Bring the next event on your calendar.