Posts from 2026.
Playbooks on attendee sourcing, booth capture, follow-up, and CRM attribution for B2B events. Sorted newest first.
All posts from 2026
AI for event marketing: before, during, and after the event
Where AI actually helps event marketers: attendee scoring, event-specific outreach, booth capture, voice-note extraction, and CRM attribution.
Event intelligence vs event pipeline platform: what is the difference?
Event intelligence helps you decide where to show up and who might attend. An event pipeline platform runs source, enrich, sequence, capture, and attribute inside your CRM.
Event organizer software vs event pipeline platform
Cvent and Bizzabo help the event host run registration, agenda, and check-in. An event pipeline platform helps sponsor-side B2B teams source, capture, and attribute pipeline inside CRM.
Why event ROI breaks when CRM is an afterthought
Event ROI breaks when Salesforce or HubSpot gets updated after the event instead of shaping source, capture, and attribution from day one.
BYOV: why we refused to own your enrichment
The closed-waterfall enrichment model trades data quality for margin. Luminik runs on the Apollo, Clay, ZoomInfo contracts you already own.
Your event attribution model inherited inbound logic. That's why your $200K line looks like $0.
Last-touch and 90-day windows were built for form fills, not 8-month deals that start at a booth. A first-principles attribution model that fits events.
The five-stage event pipeline, across all five stages: a worked example
Source, enrich, sequence, capture, attribute. A walkthrough of each stage using the real RSA and Black Hat numbers from a Series C program.
Pre-booked versus booth-scanned: how event pipeline actually compounds
The conversion delta between pre-booked meetings and booth-scanned leads is the gap between a defensible $2.4M program and a sheet of cold scans.